Marketing ROI Calculator
Advertising Cost =
Revenue Generated =
Profit Margin =
Gross Profit =
Calculate the Return On Investment (ROI) for your marketing efforts. Use this to calculate for one campaign or a period of time (monthly, annually etc).
-Advertising Cost: Total cost of the advertising.
-Revenue Generated: Total amount of revenue generated.
-Profit Margin: Profit margin expressed as a percentage, available on a Profit & Loss Statement.
-Gross Profit: Amount of gross profit earned.
-ROI: Return on Investment for this advertising, expressed as a percentage.
Calculate the Return On Investment for a $10,000 marketing campaign that generated $70,000 in revenue. Your desired Profit Margin is 20%. What is the ROI for this ad campaign?
-Advertising Cost: $10,000.00
-Revenue Generated: $70,000.00
-Profit Margin: 20.00%
This campaign's gross profit is $14,000 and the return on investment is 40%.
Return on Investment