Cost of Acquisition Calculator
Spending
Print Ads = 0
Radio Ads = 0
Internet Ads = 0
Phonebook Ads = 0
Mail = 0
Printing = 0
Total Commissions = 0
Other 1 = 0
Other 2 = 0
Other 3 = 0
Other 4 = 0
Other 5 = 0
Other 6 = 0
Total
#Customers = 1
Marketing =
Customer Acquisition Cost =
Help
Calculates the amount of money you spend to get one customer by taking the total dollar amount you spend on marketing and dividing that total by the number of customers you have gotten as a result of the advertising.
Rows
Spending
-Print Ads: Total spent on print advertising.
-Radio Ads: Total spent on radio advertising.
-Internet Ads: Total spent on internet advertising.
-Phone Book Ads: Total spent on phone book advertising.
-Mail: Total spent on direct mail, sending catalogs etc.
-Printing: Total spent on brochures, postcards, business cards etc.
-Total Commissions: Total amount of commissions paid to salespeople or others.
-Other: Use these fields for other costs associated with marketing.
Total
-#Customers: Total number of customers you acquired.
-Marketing: Total cost of the marketing effort.
-Customer Acquisition: Amount, on average, you spend to acquire a customer.
Examples
Last year, your company had 478 customers. The company spent $37,000 in print ads, $10,000 in radio, $12,000 in Google ad words, and paid out $67,544 in commissions. The company also gave out $13,560 in customer appreciation gifts which they consider part of the marketing effort. What amount did it cost, on average, to get one customer?
Spending
-Print Ads: $37,000.00
-Radio Ads: $10,000.00
-Internet Ads: $12,000.00
-Phone Book Ads: $0.00
-Mail: $0.00
-Printing: $0.00
-Total Commissions: $67,544.00
-Other 1: $13,560.00
-Other 2: $0.00
-Other 3: $0.00
-Other 4: $0.00
-Other 5: $0.00
-Other 6: $0.00
Total
-#Customers: 478
-Marketing: $140,104.00
It costs $293.10 to acquire a single customer.
Keywords
Print Ads
Radio Ads
Internet Ads
Phonebook Ads
Mail
Printing
Total Commissions
Other 1
Other 2
Other 3
Other 4
Other 5
Other 6
#Customers
Marketing
Customer Acquisition Cost
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